Persona development in marketing a really important. They’re a great way to make you think about your target audience in greater depth. But sometimes we need to approach them differently. Think about yourself as a persona for a second. (Because we can all be sure that someone in some marketing department somewhere is trying to… Read more »
1. Establish trust Arguably, Financial Services rely on trust more than other industries. And yet according to a survey by PWC, only 32% of respondents stated they have in their retail bank, with 27% trusting insurance providers: One of the best ways to build trust is to share knowledge, inform, educate, and ultimately, empower people to… Read more »
Content marketing is an increasingly important part of a company’s inbound marketing strategy, with companies now spending an average 30-40% of their total marketing budget on it. And for financial services it is even more important, as it can help to build trust between your customer and your brand/ product. With such a large spend... Read more » 
When Stephen Hawkins successfully summarised the history of the universe in 236 pages for his book, 'A Brief History of Time', he broke records by occupying the UK best-sellers list for 234 days. Hawkins shocked academic doubters by proving how well non genius' respond to complex information put simply. It begs to reason that if the history of Earth... Read more »