We often refer to an inbound content marketing strategy as hiring a 24/7 sales person who doesn’t sleep, who never actually tries to sell but has loads of people calling and enquiring months, even years, after communicating. It’s not surprising therefore that content marketing is becoming increasingly important in a company’s overall marketing strategy, especially... Read more » How to develop a content marketing strategy
We often refer to an inbound content marketing strategy as hiring a 24/7 sales person who doesn’t sleep, who never actually tries to sell but has loads of people calling and enquiring months, even years, after communicating. It’s not surprising therefore that content marketing is becoming increasingly important in a company’s overall marketing strategy, especially... Read more » 