When you see a really gutsy, daring ad, what goes through your mind? Me, I don’t think about the inspired creative team who came up with a moment of pure genius. No, I always think about the Marketing Director prepared to put it all on the line and convince a large multinational corporation to go… Read more »
You’ve already heard the phrase – “You’ve got to be in it to win it” And even today it’s still relevant, especially when it comes to awards and endorsements. I was once naive when it came to awards… I had no idea that in order to win an award you had to nominate yourself/ your brand/… Read more »
The Google Trends tool offers some interesting insight into the rising popularity of GIFs. (And it’s previous decline). It seems we’ve gone full circle when it comes to our love-hate relationship with GIFs. It’s interesting to note that each year there’s a December peak – GIFs have always found a niche in simple, entertaining animations…. Read more »
Getting your call to action right can be tricky. Not so much where you want them to go, or what you want them to do, but the way in which you ask it. As I used to get told time and time again as a stroppy teenager – ‘it’s not what you say, it’s how… Read more »
Insurance is the only thing that you ever buy that you’re glad to never get any use out of. At least it’s the only thing I can think of, apart from some dodgy impulse wardrobe buys. (Other ideas on a postcard please…) It’s like buying a Mars bar and then being satisfied with an empty… Read more »
Whoever said that Direct Mail was dead? Codswallop, it’s still alive and kicking. Only these days, Direct Mail is just another channel to be considered as part of a successful integrated marketing campaign. But Direct Mail is finding itself having to compete with the cost effective channel of email marketing which can provide instant results… Read more »
Yay – a new buzzword! AGILE MARKETING You may have heard of the term ‘agile’ in relation to software development and glazed over with a vision of bespectacled neeks in jesus sandals getting excited about the last episode of Game of Thrones as their hipster beards get sodden with stale coffee in their morning stand-up… Read more »
We love doing videos. Done right, in our humble opinion, they can be the best way to bring a product alive, make a complex concept digestible and make really good shareable, snackable content. Done wrong, they do nothing for your brand or engagement. Here are our pet peeves to avoid next time you’re thinking about… Read more »
Ahh, trust. Good old trust. A brand’s most fickle best friend. It takes years to build up, as little as a single encounter to dash down. Arguably, trust is more important in the financial services sector than some others, especially since there is a severe lack of, and you’re rarely buying anything of immediate tangible… Read more »
We’ve pulled together a list of our favourite B2B marketing influencers that we think every self-respecting B2B marketer should follow. All hail the B2B marketing Twitterati… @MarketingB2B Great for: all things B2B Lots of good, varied content. Great place to go for interesting research and articles in the B2B marketing world. What visual branding means… Read more »