more 2 life – Enhanced Plan Awareness

The Challenge

more 2 life’s existing email activity was struggling to cut through and gain sufficient interaction from financial advisers.

They wanted to take a fresh approach to their email campaigns that would raise awareness of their strengths vs their competitors, and bring their Enhanced Plan cover to life.

The Moreish Approach

First up, Moreish designed a new email template with a lively, engaging look.

We then devised a series of creative ways to enliven the Enhanced Cover range of products with hard hitting messages that directly appealed to the interests of financial advisers – their intermediary channel.

Alongside the emails we created a series of visually interesting infographics filled with useful statistics that would raise awareness of the need for more 2 life’s Enhanced Plan products.

A printed press ad along the same creative theme was designed to further raise awareness of more 2 life’s offering.